Modern Web Designing Trends in E commerce Development

Splashy, extravagance, and promising, these are the terms that have become the next big things in the world of eCommerce. In this uncertain world of the internet marketing, almost every online business owner wishes to give his website a buoyant mood, where garnering the customer’s attention becomes easy and revenue generation becomes an obvious process. While, the desire to move in tune with “what's trending worldwide” is good, at times, business can face some serious issues if they don't pay adequate attention to basic things of their website and that is its “design”.

            
The world of web designing is expanding unimaginably and it’s constantly evolving itself with so many opportunities and possibilities. The users of eCommerce are searching for the websites that are truly unique, interesting, and adds value to their money. By having simple UI and fast loading speed can give lot of potential to your website. Neither too glossy nor too dull- businesses should adopt for ideal combinations of designing patterns which go well with their brand and audience.

So, the best web designing techniques that can give your business an upper edge are discussed here in details:

1. Effective Image Sliders- How Much Does it Matter

Image sliders are lively scripts which make your website absolutely unique and pleasing to the eyes. Filled with eye-catching animated effects, the use of image slider will fill your customer with a feeling that he/she is browsing a modern website. To experiment with something more innovative, you can use big pictures and videos in the header. This trend is highly popular among web designers and online retailers now a days. 

The pictures and videos can be either in the form of blurred or simple photo located at the background with a header text for added depth. The slider provides designers with the freedom to explore their creativity by producing something which is simple yet effective way to convey your brand to a wider audience.

2. Warm and Soothing Colors to Create a Visual Appeal

Colors which you choose for your website can tell a lot about your online store. It is important for both online firm and website designers understand that the type of colors they use on a particular website can have significant impact on the psychology of their customers. So, getting the ideal mix of different colors can mean a lot to differentiate between repeat and one-time visitors. 

A few years back, we witnessed that most of the E-commerce websites were experimenting with white and black palate as they saw it as a depiction of strength and professionalism. But in 2014, the website trend has come to the cusp of another change. Using warmer colors against the backdrop of black/white has become much prevailing phenomena as they breathe life to boring and dull websites. For an online business, it's important to understand the color psychology as it can be a tricky part of the design process; and if not done well, it can lead to discrepancies and failures.

3. Don't Ignore the Importance of Adding Interesting Grids

Customers are embracing technology in every way and they expect businesses to give them maximum technical benefits in all facets of online shopping experience. Using grids in your layout has become a necessity as it works as a core differentiato for the companies to give them a competitive advantage. With popular CSS grids such as Bootstrap, Gridism etc., you can easily revamp the look of your website and make it attractive for the user. 

But you want to be little bit innovative right? By experimenting with the grid concepts, you can make your website look contemporary, all you need is just to put your imagination. You can work on it until you are fully satisfied. While doing so, make sure you do not sacrifice user's experience. Keep the things simple and subtle as much as you can. You are not here to puzzle your customer to navigate through the entire shop to search for the things. Keep things easy and original.

4. Flat Design

Yes you heard me right..it's flat design 

Flat design is still a trend no matter how many eyebrows it has raised in the e-commerce world as some people might take it as dull and boring. The use of flat colors, buttons and a lot of space, these are the things that define a flat design.

A website based on this type of design looks trendy and professional at the same time. Creating a flat design based website is not at all a Herculean task. All you have to do is to find out the right combinations of patterns and color styles. Use simple CSS buttons without gradients and shadows and an optimum usage space. There is only thing that is of big consideration- are you ready to create a website that touches the boundaries of simplicity? If yes, then go ahead!

Conclusion:

Using any of these modern web designing trends can make your website look absolutely trendy and pleasing. However, they do not guarantee how much success you'll get but one thing that I can surely say is that they show to your customers how much serious you are for your business and at what extent you can go to experiment with your E-commerce platform.

Author Bio - Sarah Parker is a certified PSD to Wordpress theme conversion expert who has a passion for sharing information about Wordpress web design and development. Currently, she is employed with Designs2HTML Ltd.a renowned firm offering 100% hand-coded, W3C validated and cross-browser compatible markup conversion services. 
G+ - https://plus.google.com/+Designs2html Twitter- https://twitter.com/Designs2html - See more at: http://www.webdesignerpad.com/2014/07/how-modern-web-designing-techniques-are-fuelling-new-dimensions-to-ecommerce-websites.html#sthash.eJY69zMS.dpuf

This post was originally published on the SumAll Blog. SumAll is a teammate for digital marketers helping them do what they love, better. Get started with a free account at SumAll.com.

In this article, the SumAll team shares tips and tricks that should help shed some light on how SEO may differ depending on if you want to optimize your blog versus website.

What You Should Know as a Blogger

Knowing the basics of SEO is an obvious prerequisite before we can understand how strategy may differ when it comes to optimize your blog. Blogging is a part of the entire SEO process in general so I would highly recommend familiarizing yourself with these basics before you read on. Here’s a useful guide if you want to dig deeper.

In general, it’s difficult to differentiate between blog SEO strategy versus regular SEO strategy since blogs are a component of the overall strategy. But regardless, blogging technology in tandem with search engine capabilities have great potential to provide the most useful and meaningful information in the most efficient way possible.

They say “content is king” in the SEO world, and it’s for this reason why blogs actually have a nice advantage over your average website. After all, creating a blog for your brand is at the heart of every good SEO plan to begin with.

1. Familiarize yourself with your master keyword list.

Your master keyword list is pretty much your own personal marketing thesaurus. Understanding your audience and how keyword phrases interact with search engines and your users is the most important part of creating a solid keyword list. Group relevant phrases together that you think a user may search for and put more of an emphasis on thinking like a human (really). And remember, search bots can’t read the content of images so take advantage of the images alt tags by making sure you add any relevant keywords here…only if it makes sense of course.

2. Post content on a regular basis to maintain “freshness”.

Website and blogs that generate new pages on a regular basis have the potential to create higher freshness scores, which will inevitably contribute to positive results. By “freshness” I mean new and relevant content that is up to date and useful. Search engines take this into consideration. The rate at which a blog increases in pages can also make search gods happy.

On the contrary, content that does become stale doesn’t necessarily lose value since search engines realize new content isn’t always better. Many factors are taken into account when deeming a page’s relevance with average amount of queries playing a large role. Take a look at this article if you’re interested in more information on freshness scores.

3. URL’s, Meta Titles, Meta Descriptions, Categories, H1 tags

Search engines cache all of this information and return relevant queries based on the keyword entered. Ensuring all of these elements are well polished is important, takes a low amount of effort, and ultimately necessary for a strong showing in search engine results. Tying this all together with your master keyword plan makes it easy to drive organic traffic to your blog. If you want to increase unique visits and build organic traffic, understanding how keyword frequency works here is very important.

4. Add a rel=publisher tag if you have a google+ page to help optimize your blog.

As the name doesn’t suggest, this is for all branded websites, not just publishers. What rel=publisher does is allow the webmaster to form a verified connection between their site and google+. To get started with google authorship and publisher, check out this guide.

5. To paginate or not to paginate?

There is much debate in this area, but we here at SumAll planted our flag firmly in the pagination camp. For one, it provides smaller chunks to the viewer allowing for an easier read, and two, it places more attention on important call to actions. More siginificantly are the affects it has on page crawling. Your blog may be much more difficult for a search engine to crawl if it can’t define any logical site structure. This is also where maintaining clean URL rewriting comes into play.

6. Sharing buttons

Yes, we all are very familiar with overused sharing button that seems to exist on every webpage out there. The reason they (literally) stick around? They just work…but especially on blogs. My advice to to make it easy and engaging for the viewer to be inclined to use these buttons. You may as well design a new and engaging functionality here to stand out from the crowd since so many social media sharing plugins out there all look the same and soon become nothing more than graphic “noise” to the viewer.